I don't believe I read what I just read

From the Associated Press (probably via CP), on the queen's visit to Regina, Saskatchewan:

A member of the group People For the Ethical Treatment of Animals, dressed in a bear costume, attended each of the queen’s public events, but was the only high-profile sign of protest.
Allison Ezell said she wants to draw attention to the use of bear fur on the hats worn by her household guards. She caught Prince Philip’s attention Thursday as he noticed her placard that read: Bear skins are for bears, not for guards.
“He read it out loud, he smiled and he came right into my face and said: `What happens when the bear dies?”’ Ezell said. “I’m not sure what he meant by that.”

Hello, Allison? Anybody home?